We develop bespoke search strategies for large brands to small and medium sized enterprises across the UK. From startups to established businesses. Each strategy is based on what is needed by each client at the exact moment in time we find ourselves charged with helping.
Choose our company for search engine marketing in London, and we will also expand your keyword research so that you are reaching the broadest audience, while optimising your content for the informational, navigational and transactional needs of your target customers.
AB testing (also known as split testing or multivariate testing) is a web design and development term that’s used to describe the testing of different elements on a website. It involves changing different website elements,…
Internal links can improve your ranking for certain keywords. If we want this web page to rank for the term ‘what is SEO’ then we can link to it from other web pages on this site using variations of similar anchor text. This is a real sign to Google that this page will be useful to surfers looking to understand ‘what is SEO’.
We understand that as a business owner you have enough to do running your company every day. You have plenty of day to day tasks on your plate without trying to learn about SEO and having to keep up with all the latest Google algorithm changes. Business websites are an ever-evolving platform that need constant updates and tweaks that require a lot of work and constant input. Fortunately for you, Exclusive Web are here to take that weight off your shoulders.
SEO is your answer to getting good rankings in the organic (non-paid) search results. Your goal, like everyone else, is to secure a place on Google’s first page and as high up as you can. You get a 30% click through rate (CTR) if you’ve attained the first place and 12% if you’ve the third position. In positions 9 and 10, you only get 2% and if you’re on the second page, you’ll get few to no visitors. So doing things right is crucial. You’ve got to get as close to the number one ranking as you can.
Having a strong site architecture and giving clear user-friendly navigation will help search engines crawl deeper into your site and assess your site quickly and easily. And it’s better for visitors too. If they enjoy using your site, this will encourage repeat visits from them. These factors are important for optimizing your site because Google is giving more value now to user experience.
The keywords and those related to them that you’re using to promote your London company will make or break your SEO success. Why? Because Google assesses how relevant the main text of a website page is for a keyword typed in. Writing good SEO content, with the correct distribution of key terms, is a vital brick in the wall to achieve your SEO aims. It’s the SEO route to put you in front of customers in London, or elsewhere.
SEO is short for Search Engine Optimisation and describes the process of affecting the visibility of a website or a web page in a search engine’s unpaid, free results. These are often referred to as “natural,“ “organic,“ or “earned“ results. SEO takes time and investment, but can deliver ongoing unpaid traffic for websites.
Introduction In terms of how your website gets ranked on search engines, it’s interesting to be aware of the old saying “bad habits form from good intentions”; it’s perhaps the right time now to really question these habits and look hard at them: do they actually work or simply hold you back? From us at Trent & Hanover, as a company which has years of expertise in helping numerous clients with their SEO successfully, here are five SEO habits you need to overcome if you really want to get the best ranking. Keyword Stuffing While it’s crucial for clients to connect with your content through keywords, you don’t want to overdo it. There is a phrase known as “keyword stuffing”, in […]
A long time ago in a fairy tale world, the story of Hansel & Gretel came to prominence. This masterfully created story was published in 1812 by the Brothers Grimm. If we sprinkle a little fairy dust on this fable, we can tell that it forms the bedrock upon which modern day search engines like…
London SEO Agency are Optimum SEO – our SEO functionality constantly ensures our customers websites are ranking on Page 1 of Google 🌍 As a leading London SEO Agency, we provide a bespoke service that delivers results fast ✉ firstname.lastname@example.org
Your on-page content (that’s your keyword use, placement, and the structure of your on-page elements such as the title, meta description, heading tags – H1, H2, H3 etc – and correct use of bold, alt-tags etc) contributes a hefty 50% of your SEO power.
This enables all of our potential clientele to get an idea of how we are best able to help them. Our aim and focus is always primarily to help our clients to feel both at ease and also know confidently that they are setting themselves up to achieve their goals in the best way they can.
At Trent & Hanover, one of the first things we do is perform thorough keyword research in order to identify the correct – and most targeted – keywords that are relevant to your business and will be highly competitive. This, along with the process we undertake for you in which we will rank your website for these keywords, will result in a large increase in the flow and number of customers to your site.
Those that don’t meet the standards will be penalised by updates such as Google’s Panda and most recent Fred updates. This will have a negative impact on the site’s search rankings, and on the company’s bottom line.
engine considers most relevant. Thus, our SEO agency here in London will help you establish that trust and rank higher. SEO is not something you can buy directly. It can only be earned by creating valuable content and adhering to search engine rules.
However, we aren’t just an marketing company. Indeed, many of our services – including web design, bespoke web development, search engine marketing, mobile app development, corporate video production, social media marketing and many more – have been key in building our present formidable industry reputation.
Thankfully, most of the traditional white hat SEO practices revolves around establishing your business as an authority figure in its operating niche. Thereby you’ll be strengthening the overall value of your brand. Here are some ways you can do this:
This is undoubtedly one of the most important parts of SEO. Optimum SEO, will, whilst creating your SEO plan, advise you of any duplicate content which could potentially have a damaging effect on your websites organic performance.
You know that if an SEO company has a position on the first page of Google, customers instantly have faith in the results based SEO services and may consider them as the best. Same will be applied for every SEO agency in London.
With a stronger online presence and higher search engine rankings, you’ll soon be a star in your online customers’ eyes as well. Contact the Lilo team to find out how we can help your online presence shine.
Google announced today that it will be making the new Google Search Console available to everyone in the coming weeks. verified users in Google Search Console will be able to access the new Search Performance, Index Coverage, AMP status and Job posting reports.
The use of a contemporary layout with CSS (cascading style sheets) is now what Google looks for. If layout items are overly complex (special fonts, images or videos in non standard format), they won’t be processed correctly by search engines. Anything that reduces a good user experience is not well seen by Google and will mean poor ranking and lower indexing. The best advice today is to avoid frames for this reason.
Moreover, using SEO improperly could actually hamper your efforts to market your services. All search engines come down hard on sites which use SEO improperly. Keyword stuffing is but one example of this, something which you don’t ever want to emulate; you want to use SEO in the right way. And at Trent & Hanover, we have had years of experience developing the businesses of clients in and across London, which puts us in an ideal position to help you.
To that end, Collins has vowed to explore “the role of foreign actors abusing platforms such as yours to interfere in the political discourse of other nations” and has asked Facebook to provide examples of adverts bought and pages set up by Russia-linked accounts. He wants to know how these ads and pages were targeted, how much money was paid to promote them and how many times they were viewed.
Websites need to be carefully optimized in order to have both stable and high rankings in Google. Optimization requires an SEO expert or consultant who fully understands how the whole process works. Hiring an SEO Agency can help build your online reputation considerably.
Assertive Media offers a comprehensive paid search advertising service offering pay per click management, bespoke PPC packages, adwords campaign setup and management, remarketing, display network services and other PPC agency related services.
This is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.