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Bold: these are the words on the web page that are highlighted in some way. You can make them bold, italic or underlined. Google attributes importance to this text over plain text, so again, use of your keywords is wise.

You will definitely benefit from bonus ranking points if you have a website that is easy to navigate for search engine bots. On the other hand if you make it hard for search engines to crawl and index your pages, your rankings will suffer accordingly.

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You are probably here today because you have a website you know can do better. It may be new and in need some more SEO support or be an established site, but you have noticed a recent drop off in sales.

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