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Content marketing is now one of the biggest achievements within the global marketing industry. With a UK adult audience of over 70% every month, content marketing now accounts for more than 20% of all marketing budgets and this figure is set to increase within the next 12 months.

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The rise of the web, and societies reliance upon it, has ultimately changed the face of business marketing over the past 5 years. Of course the old forms of marketing still have their place however, for most business sectors, online marketing that creates website leads and sales is now the most effective form of marketing. For example:

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You probably found this page through the power of search engine optimization (SEO) by typing in SEO Agency London or SEO Services London.  London is the largest city in the UK and these two keywords alone are two of the most difficult keywords to rank for so if I am able to rank for these imagine what I could do for your business.

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Unless your site was developed by an impressively forward thinking web design company, it is very common that during any SEO campaign there will several aspects of the development that can be improved to enhance search rankings, for you heard the phrase, “SEO is dead”? Has someone told you that these practices are outdated and irrelevant? Well, you have been misinformed. In fact, SEO is more relevant than ever. Companies like Online Performance, an SEO agency in London, are working daily to make sure that your business can have access to the best…

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With Google’s move to introduce mobile ranking signals, our mobile SEO audit can ensure that your site is fully compliant with all of Google’s mobile SEO requirements and ranks high in mobile searches.

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SEO in London; through responsive web design and development and unrivalled SEO coding, we provide our London clients with the highest quality SEO services ensuring they are ranking on Page 1 of Google.

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In this edition of Whiteboard Friday, we hope you enjoy a brief history lesson on what should be what used to work and no longer does, and a brief 5-step process you should start using today for writing content that’ll get you to the front of the SERPs.

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The cost of SEO will depend entirely on the scale of SEO campaign required, the competitiveness of keywords and the status of the websites existing on site and off site profile. SEO is usually charged by the hour, but some companies offer a fixed retainer fee for ongoing SEO.

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Links are seen as votes of endorsement by Google. Through links, engines determine the popularity of websites and their authority. It takes the view that if many other websites are linking to you, then they clearly want to share your content, so your website must be valuable and popular.

Choosing to work with an SEO agency is an easy decision. You need a top of the line SEO agency that can deliver top of the line results. Our team always delivers superior work for each and every client. If your company is ready to work with an SEO agency that can deliver the success you’ve been looking for, fill out the form below for more information.

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“Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalised.

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Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they’re already doing this by driving their content strategy by virtue of keyword research alone.

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In this Whiteboard Friday, Google penalty and unnatural link expert Marie Haynes shares something a little different: how to earn links that DO comply with Google’s guidelines and that can make a real…

As content marketers, we frequently suffer from What Have You Done For Me Lately Syndrome (WHYDFMLS). As soon as we’re done with one piece of content, we’re on to the next one, barely stopping to check analytics for a couple of days. Analytics themselves are to blame, in part. Our default window into traffic-based analytics is somewhere in the realm of 30 days, leading us to neglect older content that’s still performing well but may not be competing day-to-day with the latest and greatest…….

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Unfortunately, there are a lot of SEO companies offering unsafe methods that could put your business at risk. Lots of cheap, low-quality SEO operations offer Black Hat SEO services that are very much out of date and not up to speed with the latest Google algorithms. This means their SEO methods no longer fit within, or are compliant with current Google guidelines.

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We strongly believe in the importance of link building in not just determining whether your website ranks positively, but also if it is affected in a negative manner. If you link to high authority websites, you place yourself in a ‘good neighbourhood’. That’ll ensure you are ranked highly on a search engine results page.

Our model includes the OP novel search engine optimization technology combined with services provided by our professional team. The combination of our advanced technology and SEO services enables us to serve customers competing in the most challenging online markets.

“Found’s ability to think outside the box has boosted both awareness and engagement with our core target audience. Their combined skills in SEO, content – including video – and paid media have cleverly thrust YHA into the mind-sets of key influencers in the travel and lifestyle community, which will significantly help us to drive long term growth and loyalty.”

What is SEO? It’s short for Search Engine Optimization. It’s the way of optimizing a website to make it achieve a strong position in Google’s – or another search engine’s – organic search results. That said, since almost 90% of searchers in the UK use Google as their search engine, Google is the one to focus on. Getting your SEO right is effectively speaking the same language as Google.

You are probably here today because you have a website you know can do better. It may be new and in need some more SEO support or be an established site, but you have noticed a recent drop off in sales.

Before we make any changes, we will always have a detailed look into your site and explain how its current state is reflected in its search engine rankings. From our initial evaluations, we make note of what will need to be made in order to get your site ranking higher on the likes of Google, Bing and Yahoo!.

Keyword research gives you a number of important terms about your business that potential customers are on the lookout for. By targeting all these terms you can divert considerable traffic to your website. And that’s with or very little competition.

Small business SEO Hertfordshire, are Optimum SEO, since 1999 we have been providing Hertfordshire businesses with on-going page 1 results for all keywords at competitive prices, with no tie in contracts.

One of the most important aspects of marketing is to generate larger profits/revenue & more brand awareness. Regardless of the route inbetween, inevitably, profit is critical for ongoing business growth and development. Assertive Media recognises the importance of profit & return on investment as well as business growth & uses this as a goal when marketing the business through either organic, paid, social media marketing or direct marketing. Assertive Media can increase your profits by utilising a mix of Paid & Organic search carefully balanced to go after quick wins.

We offer professional SEO services in London that will enable you to increase your rankings in a short space of time, using only tactics that have been proven to work and are completely ethical. We’ve boosted rankings for many clients, and now we can do the same for you.

In April, Facebook also trialled a guide to help users spot fake news. However, the former head of GCHQ last week warned ministers they will have to regulate social media platforms to counter the threat of fake news.

Search engines treat links as votes of popularity and importance in the democratic opinion poll of the web. Link building is an important part of SEO since PR & outreach as well as content marketing are necessary tools to get you noticed.

If your business is not found on page 1 in Google or Bing for target keywords you could potentially be losing out on a significant market share of traffic, our SEO services will help you to reach page 1.