For every query, Google’s algorithm analyses which web pages are most relevant for the keywords typed in. These could be, for example, ‘legal advice for the elderly in London’ or ‘best stone-baked pizza in London’ or ‘cheap MOT test in Hackney’. Now Google will determine the extent to which the keywords occur in the important SEO content elements on every web page. That is why these SEO content elements are paid special attention by the crawlers.
You cannot have helped but notice that Google and other search engines are placing much more important focus on local SEO of late. People can now get much more personalised result according to location and user preferences. What this means for the average business owner is that their website can have very different rankings depending on their location and their proximity to the user. Local businesses can really profit from this because at a local level they will no longer be competing for rankings with larger national or international companies and big brands.
Today, search engine optimisation success depends increasingly on the use of artificial intelligence (AI) in the algorithms used by the search engines. New, modern SEO techniques and strategies are required for success. The old SEO ways have stopped working without understanding the bigger picture.
It even gives you a list of secondary keywords that you can use to complement your main keyword in order to get an ideal balance. These are related words that are part of the same lexical field and the same theme as your main keyword. The tool gives you a score on each of these elements and tells you what you need to change. Once you’ve got a blue thumbs up from the tool, you’ve optimized your page as least as well as the top 10 pages in Google’s search engine results.
Search Engine Optimisation makes your site more visible to search engines, which in turn makes it more easily accessible to potential customers. SEO improves awareness of your brand among searchers who would otherwise choose the same products or services from a competitor’s brand.
If you want to establish yourself as a brand, make sure that you assess categories where you are most likely to gain traction in terms of link building, social sharing and the overall conversion rate of your website beforehand.
While SEO has grown in its popularity over recent years, I still speak with many Marketing Directors and Managing Directors, who are still unsure of its process, purpose, and quantifiable ROI. While the concept of these is too much to explain in one article, E Direct Link and our staff do pride ourselves on ensuring we make our SEO service as transparent as possible, and over the course of several months of working with any company who interested in understanding SEO, we have always been able to educate our clients to a clear level of understanding.
Moreover, using SEO improperly could actually hamper your efforts to market your services. All search engines come down hard on sites which use SEO improperly. Keyword stuffing is but one example of this, something which you don’t ever want to emulate; you want to use SEO in the right way. And at Trent & Hanover, we have had years of experience developing the businesses of clients in and across London, which puts us in an ideal position to help you.
We have been using Rank 1 for our SEO needs for over a year. After using a local company for 6 months and achieving minimal results, we switched over to Rank 1. James has worked closely with us from day one, and communicates regularly with us. We started to see results very early on and watched our website climb through the ranks, at the moment we currently sit 1st for our main keyword. I would highly recommend Rank 1 for any companies SEO needs, our work load has increased significantly and their services have proved to be excellent value for money. Look forward to working together moving forward. Thanksread more
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Search engine optimization (SEO) lies at the heart of online marketing. In fact, research has shown that SEO is the single most important factor in online lead generation. If you want valuable prospects to find your firm online, you need to understand how search engines work and how the way people buy professional services is changing.