It’s exactly that process that your future customers will be taking. They’ll be doing research, looking for reviews, feedback, polling contacts. Or, perhaps they’ll be in the buying cycle right at that moment.
SEO is a highly cost-effective form of marketing, because it speaks directly to people who are actively looking for a business like yours. It’s a much more affordable (and rewarding) marketing strategy than outbound methods like cold-calling.
You may have heard the name Vero being thrown around the social media world in the last few days. Vero, translating literally to ‘truth’, is the newest social networking app to take the web by storm. It brands itself…
Search Engine Optimisation has been proven as the most reliable long-term solution for marketing a business online. SEO works to promote the prominence of a web page or a website when a customer uses a search engine to get “natural” or organic (unpaid) results. With this strategy in place, you will no longer need to rely on expensive short term solutions such as pay per click (PPC) and will be able to achieve a lasting online success. For this reason, London business especially, rely on organic local SEO service companies.
Not having a strategy prepared by an expert SEO company will put you at a disadvantage and will be something you have to do if you are to maximise your chances of success. When it comes to SEO, what you do today will dictate how successful are tomorrow.
This is just a couple of examples and an initial SEO analysis of your opportunities and competition will provide you with the data you need to establish whether SEO is the ideal marketing channel for you.
Finally, think about the navigation of your website and what are known as the bread crumbs – the internal guide posts between pages. The recommendation is that a user should be able to find his way to the page he wants to go to with three clicks or less. This is especially crucial for optimization if you remember that with search engines, visitors don’t necessarily arrive on your home page. They go directly to the optimised page for the keyword query they’ve typed in. So design your website’s navigation and internal links so that every optimised page is independent while offering clear pathways to your other pages.
For online marketing link building is now, largely considered as out-dated technique. Links, however, are still the basic scoring. Today ‘link building’ is considered to include PR & outreach as well as content marketing – the tools that are necessary to get your brand talked about.
Another all important part of SEO is updated meta data. Meta data provides Google and all the other major search engines with accurate information around the key searches your website is designed to display. By ensuring your website is displayed within search engine results containing the correct information, our SEO experts can prepare accurate information for your visitors.
The starting point is the words typed by a user into a search engine. For your optimization work to be effective, you must target the right keywords that they’re looking for. These must be related to your activity and the subject of the site without being too generic. Keyword research is your starting point and is one of the most important marketing activities you can do.
From Funky Pigeon and Canterbury to Randstad and OneStore, some of the world’s fabbest brands hang out at Found. Why? Because our uniquely holistic, heavily data-driven approach to digital has blown their little pink socks clean off. Now we want to blow yours off, too. As well as being fun, it will be hugely informative. You’ll get to peer into your customers’ online worlds, and see them like you’ve never see them before. Fully dressed, of course.
Google announced today that it will be making the new Google Search Console available to everyone in the coming weeks. Specifically, verified users in Google Search Console will be able to access the new Search Performance, Index Coverage, AMP status and Job posting reports.
Alt-information: this is the text information that is linked to images, videos or other non-textual items on the web page. Alt-text should aim to accurately and briefly describe the image and it’s another place to include your target keyword. Remember Google can’t see what an image is but it can read alt-text. Don’t forget too to give your image files relevant names too. Don’t just use numbers; change the file name to include a keyword or accurate description.
Every quality website deserves to be seen. This means being found in the search engines such as Google, Yahoo, Bing and all the others. This is where it is important to make use of some expertise in SEO, search engine optimisation for free traffic to your website. Also paid advertising such as PPC (Pay Per Click) such as Google Adwords, Bing Ads, Yahoo PPC. There is also the opportunity to use Social Media channels to further boost your web presence and drive traffic visitors to your website.
Unless yours is a business in a very esoteric and non-competitive field, focus on long-tail keywords. Long-tail keywords are important for several reasons. These will always have a lower search volume but because they’re targeted, if you get them right, they will result in better customer conversion rates. Don’t be put off because they’re listed in your keyword planner tool as medium or low competition terms. They’re likely to be so specific to your target audience that they’re valuable in your content. Plan blog posts around them or variations of them to draw in extra traffic. The more keyword-optimized content there is on your site, the better your chances of attracting the right visitors.
We’re Found, a London-based digital performance agency that’s remastering ROI. Big brands demand A1 results, and that’s what we deliver. Day-in, day-out. At Found, we do things differently. Actually, scrap that. We like to think we’ve flipped digital on its head. Through next-generation data analytics and futuristic thinking, we focus on matching the right message to the moment. To engage, to educate and, ultimately, to convert.
As one of the Assertive Media founders, I decided to create an agency that focused less on awards, contracts & showboating and more on the delivery of high quality work. There is only one core reason for using an internet marketing company and that’s to generate a return on investment. Increased organic visibility leads to increased traffic, sales and inevitably turnover. – Daniel Foley
Moreover, using SEO improperly could actually hamper your efforts to market your services. All search engines come down hard on sites which use SEO improperly. Keyword stuffing is but one example of this, something which you don’t ever want to emulate; you want to use SEO in the right way. And at Trent & Hanover, we have had years of experience developing the businesses of clients in and across London, which puts us in an ideal position to help you.
Students receive comprehensive support including mentoring, work experience, tailored university open days and year-round skills training, which are modelled on SEO’s university support programme, SEO Careers. SEO London targets schools with high numbers of students receiving the pupil premium in low income areas, and this earlier identification increases the impact of interventions.
At DubSEO we have established close relationships and contact with many influential publishers, journalists & bloggers and other influential sources over a wide variety of industries across the world. They have come to rely on the brands we represent for cutting edge views, informed opinion & relevant content.
Your on-page content (that’s your keyword use, placement, and the structure of your on-page elements such as the title, meta description, heading tags – H1, H2, H3 etc – and correct use of bold, alt-tags etc) contributes a hefty 50% of your SEO power.
Search engine optimisation is a complex service which doesn’t happen overnight. We strive to use our experience to get your website to the top of search engine rankings as quickly as possible. Contact us below to see how we can help you
Sponsors for Educational Opportunity (SEO) offers high-quality mentoring and finds summer internships for outstanding penultimate year undergraduates from ethnic minority groups currently under-represented in the City. Big name firms such as Ashurst, Berwin Leighton Paisner, Freshfields, Herbert Smith, Jones Day, Latham & Watkins, Linklaters, Macfarlanes, Mayer Brown, Norton Rose, Simmons & Simmons, Weil Gotshal & Manges and Winston & Strawn LLP sponsor the scheme, which also covers banks, professional services, and technology and programming. The non-profit organisation has an impressive success rate: more than 80% of SEO interns eventually secure a full-time position with a sponsoring firm. Corporate law interns have access to senior partners at all sponsoring firms, can complete multiple placements, receive more than 60 hours of training and will be allocated a personal mentor. For more information and to apply for the scheme, visit the website.
Let us offer you the very same blueprint that we’ve used to help many businesses achieve success online. Take a look at the LinkedIn Testimonials we’ve received in the testimonials section to see what we’ve done for other businesses.
Thousands of the country’s top business’ marketing teams are attending to hear from some of the world’s most famous marketers including the Head of Marketing for Google, Linkedin, and a one off chance to see and hear from Scott Brinker, Dave Chaffey and 500 more experts from across the globe. There’s 500 seminars, 200 workshops, and 700 suppliers of the new marketing solutions and technology.
This is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.
At SiteVisibility, we pride ourselves on the work that we produce for our great clients. But, we don’t just want you to take our word for it. Find out how we helped the likes of Vax, This Works, BlueBay Hotels, SuperYachtsMonaco and more achieve digital success.
This award recognises employers that are addressing the talent pool challenge by taking action to improve and enhance the employability skills and raising the aspiration and attainment of young BAME people by:
As developers of SEO Page Optimizer – we’re, admittedly, SEO geeks! We’ve been in the SEO business for over 15 years. In that time, we’ve spent thousands of hours analysing how Google processes content.
Search Engine Optimisation is a long term strategy. New website content, new links, and social signals need to be created on a regular basis in order for you website to remain relevant, and grow its authority online. SEO is not a quick solution with immediate results, however, by continually adding value for your user base, and gaining exposure in the right places online, you can achieve long-term traffic for your website.
Social media is essential for any company these days-whether it’s to post ads or blogs, or to spread messages. Facebook, Twitter, LinkedIn, and others have become ubiquitous marketing tools. It’s time for something new, something different. Web push notifications are a newer tool for spreading messages, and there is a lot of debate how beneficial…
The tool has been developed in house by our specialist technicians to mirror the algorithms for indexing used by Google so you can be confident that by using it, you’re analyzing your pages as Google does.
Body: this is the solid text content of your web page. How do you start writing it? Start by finding the web pages that are indexed highly for your keyword. Look at how much text these have and which keywords and related words are being employed. But never copy text: Google penalizes duplicate copy. Write useful and interesting content to demonstrate your knowledge and win trust. Slip in calls-to-action to get your visitors to do what you want them to do. Use your keywords and synonyms in the first 100 words and then continue to use them in the content but without sacrificing readability. Good quality informative copy is your aim. If you’re staying focused and writing on topic, you should find that the keywords and related words you use appear naturally.
Analytics data is important for insights and the reporting and marketing strategy development for businesses. We use Google Analytics and other advanced tracking solutions to find out what works and what doesn’t. Using analytics data we can learn about audiences, how they use a website, how they transact, how they convert and lots more. This data is used to formulate ongoing strategies that are adapted to increasing sales / enquiries and user engagement. We work with Google Analytics Suite 360, Datastudio, SitePoint, KISSMetrics, Clicky, WOOPra, Switchboard Free & other platforms.
If you want to establish yourself as a brand, make sure that you assess categories where you are most likely to gain traction in terms of link building, social sharing and the overall conversion rate of your website beforehand.