Meta description: this is the short description or summary of the content and it usually appears in the list of Google search results if sufficiently relevant. Google doesn’t consider it in its algorithm but it’s worth writing well because it’s your chance to increase your click-through-rate (CTR) which Google does consider a factor for indexing. So use your keywords and write this description persuasively. Think of it as a small ad for your site. Include a call to action such as ‘click here to find out about our accountancy services package’. Keep it under 160 characters otherwise it will get truncated by Google.
PNdigital is a leading digital services agency which specialises in maximising your Company’s SEO performance across the top search engines such as Google. Our passion and commitment to each client is at the heart of everything we do.
Expertise – Instead of trying to be 50% good at ten things, we’re 100% good with SEO. We specialise on things that affect SEO. We’re not interested bigging ourselves up in ten areas, because we have our speciality. And we’re going to stick to being amazing at it.
“What impresses me about Online Performance is their honesty, thoroughness and attention to details. In addition, through our work they have also been extremely responsive. From the moment we started to work with Online Performance, it was clear they really know SEO and how to build web traffic. It didn’t take very long until we started seeing an impressive increase in our organic traffic.”
Another client of ours became the 5th fastest growing company in the midlands, and first in Northamptonshire after letting us take care of their lead generation. This was awarded by Grant Thornton on their top 200 lists. And that company is iSmart.
Ranking for the right keywords will determine the success of your website. Bear in mind that long tail keywords often give better results. They are the ones people will be typing in further down the buying or conversion cycle. Often businesses use their own jargon or discover that the words their target customers would use are quite different from the ones they would use. So you need to determine the language your target visitors would use, not the words you would necessarily use yourself. Someone using the short-tail keyword query “healthy vitamins” or “accountants” is probably at an early stage and not ready to commit. But someone typing in for “buy vitamins to help with weak nails” or “accountancy services for freelance graphic designers” knows exactly what they are looking for and is probably ready to commit.
Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they’re already doing this by driving their content strategy by virtue of keyword research alone.
Using the full SEO power of the web as a business tool is important, even if yours is a London business that sees itself as mostly offline. An attractive and well-written website is now a sign of real credibility. It’s so important to business profitability today to get the basics of your online presence in place and then to maximize this with effective SEO.
With Google’s move to introduce mobile ranking signals, our mobile SEO audit can ensure that your site is fully compliant with all of Google’s mobile SEO requirements and ranks high in mobile searches.
Let us offer you the very same blueprint that we’ve used to help many businesses achieve success online. Take a look at the LinkedIn Testimonials we’ve received in the testimonials section to see what we’ve done for other businesses.
This award recognises employers that are addressing the talent pool challenge by taking action to improve and enhance the employability skills and raising the aspiration and attainment of young BAME people by:
Steve achieved good results in increasing more traffic on the HealthAid website. He regularly updated the website and social media portals so they were up to date with all relevant products. Good communicator and knows what he wants.
For every query, Google’s algorithm analyses which web pages are most relevant for the keywords typed in. These could be, for example, ‘legal advice for the elderly in London’ or ‘best stone-baked pizza in London’ or ‘cheap MOT test in Hackney’. Now Google will determine the extent to which the keywords occur in the important SEO content elements on every web page. That is why these SEO content elements are paid special attention by the crawlers.
If you are looking for a company that provides SEO for London, it’s beneficial to choose a London based SEO company that is near enough to visit and has a better understanding of what’s going on in the city.
From Funky Pigeon and Canterbury to Randstad and OneStore, some of the world’s fabbest brands hang out at Found. Why? Because our uniquely holistic, heavily data-driven approach to digital has blown their little pink socks clean off. Now we want to blow yours off, too. As well as being fun, it will be hugely informative. You’ll get to peer into your customers’ online worlds, and see them like you’ve never see them before. Fully dressed, of course.
Unless your site was developed by an impressively forward thinking web design company, it is very common that during any SEO campaign there will several aspects of the development that can be improved to enhance search rankings, for example:
Take part in the 2018 Race at Work survey and share it with your networks to help Business in the Community create real change to ensure UK workplaces reflect the clients, customers and communities they serve.
Within the concept of modern day SEO, building the presence of a company on the web has changed a great deal. It is no longer the case that a simple link building campaign where you add links in blogs, forums, and article syndicates really helps your search rankings in any influential way, and if done badly can actually hurt the rankings of your website. It is now key that your business is promoted across the web in a professional and strategic way, ensuring sites that link to you are reputable and relevant to your industry. A good SEO campaign, should be able to identify these sites and create a structured method of obtaining mentions and links for your business.
Things like social media, blogging, affiliate marketing, PR, content marketing, video, design and development along with user metrics like conversion optimisation, heat-mapping and time on pages are now as important as the old techniques used to be.
Creating a website is one thing. Creating a website to be Search Engine friendly is a whole new ball game. At PN digital we conduct an in depth SEO Audit to identify the opportunities and threats that may exist within your website’s overall Search Engine profile. This allows us to examine the overall “health” of your website and determine the likely success of any planned SEO activities.
Write good informative content for your body copy and sprinkle your keywords throughout. Focus on the human visitor as you write but afterwards run your page through our checker tool Page Optimizer to get a little mathematical guidance as to optimum keyword usage. The amount of copy you’ll need will vary according to what competition you’re facing out there for the keyword (as a guide, check out the top 10 pages on Google for your keyword) but most pages need at least 450 words. Our checker tool will tell you exactly how many words you’ll need.
The Online Performance innovative technology targets the website metrics analyzed by Google in order to determine website rank. The technology then goes on to improves those signals, resulting in higher page and website ranks. The Operformance technology is fully Google compatible, is non-invasive, and does not interfere or distort page content or its links.
SEO in London; through responsive web design and development and unrivalled SEO coding, we provide our London clients with the highest quality SEO services ensuring they are ranking on Page 1 of Google.
Assertive Media offers a comprehensive paid search advertising service offering pay per click management, bespoke PPC packages, adwords campaign setup and management, remarketing, display network services and other PPC agency related services.
The number of inbound links arriving at your site is the other top factor Google uses in its ranking process. So backlinks are essential. Most experts say they’re responsible for around 50% of your SEO power, with your on-page content making up the other 50%. So ignore them at your peril.
If you’re having trouble getting your local business’ website to show up in the Google local 3-pack or local search results in general, you’re not alone. The first page of Google’s search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google.
We have been using Rank 1 for our SEO needs for over a year. After using a local company for 6 months and achieving minimal results, we switched over to Rank 1. James has worked closely with us from day one, and communicates regularly with us. We started to see results very early on and watched our website climb through the ranks, at the moment we currently sit 1st for our main keyword. I would highly recommend Rank 1 for any companies SEO needs, our work load has increased significantly and their services have proved to be excellent value for money. Look forward to working together moving forward. Thanksread more
in the UK with a proven track record? Well, you’ve definitely come to the right place. We are actually more than a SEO Company, we are a Digital Growth Company. We are experts in everything from SEO, PPC, and CRO to Social Media, Reputation Management and Web Development.
Small Business search engine optimisation is about offering a more workable SEO service for small business owners. A small business marketing material writing service develops Web-based content for your item, service or industry. The authors are commonly freelancers and potentially based throughout the world.
We have expertise in developing the SEO of our clients’ websites, the result of which is that search engines such as Google can identify your website’s content and rank it. As this ranking increases, so does the exposure your website has on said search engine results; which, naturally, then helps to boost web traffic. With all this in mind, the main issue facing all businesses regardless of size is implementing an effective SEO strategy. For example, it’s easy to fall into the trap of believing that SEO is merely based upon the correct usage of keywords; but it’s so far beyond merely dedicated partnerships with our clients, we combine design, technology, and user experience to drive awareness and engagement whilst delivering cheap online advertising support through our unique approach.