When you work with a company that provides technical SEO services, one of the first things that will be analysed is how a website utilises different types of schema. A schema is an organisational pattern that effectively organises your website, or shows the user how the website is structured. When schemas are used correctly, they…
In April, Facebook also trialled a guide to help users spot fake news. However, the former head of GCHQ last week warned ministers they will have to regulate social media platforms to counter the threat of fake news.
Use your alt-tags and put keywords into the attributes where relevant and don’t forget to give your image files relevant names too. Make sure images are compressed so they don’t slow your site speed. The same goes for videos if you’re using them. Choose a keyword phrase to target for your videoand use it in your video title, description, and file name (ie: keyword-name.mov). Upload the video transcript for better optimization and Google indexing.
Together we can control your image and success stories, thereby strengthening your position in the online marketplace. By using our online reputation management service this provides a platform from which companies of all sizes can build their brand and online presence whilst protecting themselves from any negative impact through our diligent prevention services that include:
Daniel Cohen leads the Online Performance technology team. He is an experienced end-to-end software engineer, and has been acting as system architect & CTO for technology companies for over ten years.
Your website has a purpose – that’s why you’re working so hard to optimize it. It might be to persuade your visitors to check out your services, to buy your products, request a quote, or to download an e-book or white paper you’re offering. Calls-to-action (CTAs) are a good idea to put on every web page.
For online marketing link building is now, largely considered as out-dated technique. Links, however, are still the basic scoring. Today ‘link building’ is considered to include PR & outreach as well as content marketing – the tools that are necessary to get your brand talked about.
Analytics data is important for insights and the reporting and marketing strategy development for businesses. We use Google Analytics and other advanced tracking solutions to find out what works and what doesn’t. Using analytics data we can learn about audiences, how they use a website, how they transact, how they convert and lots more. This data is used to formulate ongoing strategies that are adapted to increasing sales / enquiries and user engagement. We work with Google Analytics Suite 360, Datastudio, SitePoint, KISSMetrics, Clicky, WOOPra, Switchboard Free & other platforms.
A big benefit is that you get more traffic when you work with a search engine optimisation specialist. That’s probably the main reason why people use this kind of service, and when you see how much more popular a site can get you will realise that it is a great way to build up a company. The popularity you can gain from being on top of the results can be very nice. As you build up your site with the help of professionals, you can keep making more changes to get more traffic and have one of the most popular sites in your niche eventually.
In 2005, if you’d come to us asking to rank for “London SEO”, we’d have billed you a few hundred pounds per month, built a few links and stuffed those title tags and headings with keywords and sat back to wait to be number 1 on Google.
If you want to rank for searches in your local area, a properly optimised Google business listing is essential. We can ensure your listing is set up properly, verified and optimised, and show you how to make the most of this social platform.
In the early days of the internet, search engines were just a tool to help users find more information on the web as its size – and the amount of data that it contained – was rapidly growing. The advent of the first modern search engines like Yahoo and Google quickly led to competition among…
The landscape for small business SEO has changed a great deal in 2012. Google has made enormous changes to its search algorithm penalizing websites that use black hat SEO strategies such as bulk linking and over optimization to achieve high rankings.
Google Analytics is an invaluable source of information about the traffic your website receives. We can make sure it’s properly set up and providing you with useful information you can use to make better informed decisions.
Now, we’re ready to create. Producing mind-blowing, shareable and search-friendly content — and doing so regularly — is critical to SEO success. Think of it as the creative icing on the SEO cake. The art to the science. Thankfully, our team of in-house creatives and content marketing supremos will find ways day in, day out, to ensure your brand keeps getting found.
Why would you want spend a large chunk of your profits on expensive pay per click techniques when you can choose to boost your organic SEO for a more long term investment that brings in much longer lasting gains.
What Online Performance ensures are SEO services that deliver constant exposure to meet the needs of our clients’ evolving and growing businesses for today, tomorrow and well into the future. If you’d like to find out more about our clients and how we can work with you, please contact our London, UK headquarters so we can demonstrate our unique SEO services.
Content is the backbone of every website whether it be textual content or media based content (images / videos). Our content marketing and copywriting service is built on relevancy and quality. We produce high quality engaging content that will help drive brand recognition, better conversion rates, natural link growth and better performance in search. Our organic content marketing services will help your business do more online. Our content marketing is highly effective and is useful not only for on-site purposes, but also in the pursuit of link baiting, brand trust development and citation.
Every business needs new clients. At PNdigital we provide nothing but the most dedicated, trusted and financially beneficial SEO packages possible. We will help to increase your visibility online leading to new opportunities and new business.
Keyboost, the link creation tool designed by SEO Page Optimizer company, can achieve these links for you and guarantee that they are high-quality and that they come only from relevant and authoritative sites in your specific niche.
We have a tool we’ve devised as a highly affordable SEO template solution that will help your London-focused SEO rank higher for your chosen London SEO keywords. It’s simple and intuitive to use and we provide one free analysis per day. Try it out for free here.
Google updates how it sorts results, as do other search engines. It’s important that you hire someone regularly to keep your site up to date, because one day you could lose your ranking for something like not having a mobile-friendly site. There are all kinds of updates that you may not know about unless you pay attention to the world of London SEO every day, and that can be time-consuming. SEO Experts tend to know what’s going to happen or knows right when a change happens. If your traffic levels are dropping, getting your site updated can always help.
Kelly is a marketing executive dealing with SEO, reporting and analytics. She has a wealth of experience within marketing and produces high quality content for our clients. Her background includes marketing at Conde Nast and Riverbanks. – Kelly Coleman
If your business does not adopt social media in the correct way then brand awareness and brand development can take much longer to come to fruition. Assertive Media offers a comprehensive social media marketing solution. Designed to promote your brand through the main social media channels, Assertive Media can grow business and brand profiles, followers, likes, interactions and inevitably enquiries / business.
Rapid SEO London are SEO experts with a flexible & friendly approach to search engine marketing. Use our London based SEO services for as long as you need us – with no minimum contract. We can re-start quickly even if you haven’t used us for months ! As an SEO Agency in London we keep our clients very happy by improving the presence of each and every website in the search results. As your digital marketing experts we offer everything from organic search engine optimisation to building & managing Adwords accounts (Pay Per Click) to social media monitoring including Facebook, Twitter, Instagram, Google+, Pinterest etc. We report to you each month showing how your website is climbing the search results, gaining more traffic & offer advice to help expand your website’s & company’s online digital marketing presence.
Those that don’t meet the standards will be penalised by updates such as Google’s Panda and most recent Fred updates. This will have a negative impact on the site’s search rankings, and on the company’s bottom line.
Meta description: this is the short description or summary of the content and it usually appears in the list of Google search results if sufficiently relevant. Google doesn’t consider it in its algorithm but it’s worth writing well because it’s your chance to increase your click-through-rate (CTR) which Google does consider a factor for indexing. So use your keywords and write this description persuasively. Think of it as a small ad for your site. Include a call to action such as ‘click here to find out about our accountancy services package’. Keep it under 160 characters otherwise it will get truncated by Google.
You’ve already heard about link building. It remains an important element in the SEO campaign. When high value websites link to your business, search engines recognize this as a proof of authority in the industry, along with the popularity of your business.
Through our experience we know that every SEO job is different. This is based on the starting position, the target niche, the target audience and the competition. As a result we will always fully analyse these points prior to pricing each job, we will always ensure that clients are aware of expected results based on budget.