Your website has a purpose – that’s why you’re working so hard to optimize it. It might be to persuade your visitors to check out your services, to buy your products, request a quote, or to download an e-book or white paper you’re offering. Calls-to-action (CTAs) are a good idea to put on every web page.
The story of SEO has changed a lot since we established ourselves as a company over 15 years ago. In that time, our in-house IT specialists have developed a detailed understanding of the workings of Google and the best tactics for a successful website strategy. We live and breathe the field of optimization. We’ve helped hundreds of customers lift their websites from the obscurity that goes with being beyond Google’s page one. As a result we’re now one of Europe’s leading SEO consultancies. We now work on the basis that making this knowledge available to you can only make the Internet a better place for everybody. Subscribe to our newsletter series here to access our knowledge pool and receive our regular optimization lessons on:
In remarks underlining newly released figures showing the number of cyber-attacks on the UK in the last 15 months, Ciaran Martin said the UK had been fortunate to avoid a so-called category one (C1) attack, broadly defined as an attack that might cripple infrastructure such as energy supplies and the financial services sector.
It even gives you a list of secondary keywords that you can use to complement your main keyword in order to get an ideal balance. These are related words that are part of the same lexical field and the same theme as your main keyword. The tool gives you a score on each of these elements and tells you what you need to change. Once you’ve got a blue thumbs up from the tool, you’ve optimized your page as least as well as the top 10 pages in Google’s search engine results.
Through dedicated partnerships with our clients, we combine design, technology, and user experience to drive awareness and engagement whilst delivering cheap online advertising support through our unique approach.
At Lexel, we take time to assess our client’s current SEO rankings and understand why they rank where they do. Then we work alongside them to ensure consistent and lasting improvements. No two clients are the same and it’s important for us to recognise the most efficient ways in which we can boost each of our clients SEO rankings. Just as no client is the same as another, at Lexel, no SEO strategy will be the same as another.
When you work with a company that provides technical SEO services, one of the first things that will be analysed is how a website utilises different types of schema. A schema is an organisational pattern that effectively organises your website, or shows the user how the website is structured. When schemas are used correctly, they…
By answering these questions, you not only create trust. But you’ll bring in traffic from channels you were not doing before. Build these users up as a network, and you’ll continue to rise in trustworthiness, build links and attract more customers.
engine considers most relevant. Thus, our SEO agency here in London will help you establish that trust and rank higher. SEO is not something you can buy directly. It can only be earned by creating valuable content and adhering to search engine rules.
Unless your site was developed by an impressively forward thinking web design company, it is very common that during SEO campaign there will several aspects of the development that can be improved to enhance search rankings, for example:
Sponsors for Educational Opportunity (SEO) offers high-quality mentoring and finds summer internships for outstanding penultimate year undergraduates from ethnic minority groups currently under-represented in the City. Big name firms such as Ashurst, Berwin Leighton Paisner, Freshfields, Herbert Smith, Jones Day, Latham & Watkins, Linklaters, Macfarlanes, Mayer Brown, Norton Rose, Simmons & Simmons, Weil Gotshal & Manges and Winston & Strawn LLP sponsor the scheme, which also covers banks, professional services, and technology and programming. The non-profit organisation has an impressive success rate: more than 80% of SEO interns eventually secure a full-time position with a sponsoring firm. Corporate law interns have access to senior partners at all sponsoring firms, can complete multiple placements, receive more than 60 hours of training and will be allocated a personal mentor. For more information and to apply for the scheme, visit the website.
Whilst our clients love the work we do for them; we are also proud that some of the biggest websites and influencers in SEO are taking note of the research that we do. Our way of doing SEO has been touted on Moz, Search Engine Land and Entrepreneur, just to name a few.
Content marketing is now one of the biggest achievements within the global marketing industry. With a UK adult audience of over 70% every month, content marketing now accounts for more than 20% of all marketing budgets and this figure is set to increase within the next 12 months.
SEO is no longer just science. It’s art. At Found, we combine algorithm expertise, explosive content and big media backlinks to position brands where they belong in the natural search results. And keep them there.
Small business SEO in Hertfordshire, are Optimum SEO, since 1999 we have been providing Hertfordshire businesses with on-going page 1 results for all keywords at competitive prices, with no tie in contracts.
To encourage optimisation, keep adding valuable fresh content to your website. Google rewards you if you update your site regularly. It means it’s relevant and that your site is being used. Add a new blog post as often as you can and bring any older web pages up to date. If you keep adding new content, the search engines will crawl your site more often and index you higher.
Daniel Cohen leads the Online Performance technology team. He is an experienced end-to-end software engineer, and has been acting as system architect & CTO for technology companies for over ten years.
AB testing (also known as split testing or multivariate testing) is a web design and development term that’s used to describe the testing of different elements on a website. It involves changing different website elements,…
Right from the start, Steve impressed us with his efficient and professional manner. We needed a new website in order to attract more clients and candidates and in the background to increase our social media presence. Steve really understood the needs of our business and has created a fantastic website that looks extremely professional. He has always been on the end of the phone when we needed him, kept us fully informed of his progress and gave excellent training on how to manage the website. We would highly recommend him to anyone who needs a quality and fully optimised website….
Competitor analyses can shape your entire SEO strategy, but they’re easy to overlook. Learn a straightforward way to perform a complete competitor analysis and take full advantage of the free Google S…
Studies have shown that only 64% of companies observe improvements in their conversion rates by not employing a structured approach. On the other hand, 84% of companies benefit from employing a more structured approach.
Search Engine Optimisation (SEO) is the process of improving the visibility of your site in Google’s search results, putting you at the forefront of your target audience. It is an important part of any digital marketing strategy.
Using targeted and relevant SEO techniques that suit your business perfectly will help to improve the visibility of your website or specific web pages within search engine results. This includes Google, Bing and other search engines that provide organic or free search results.
Social media is essential for any company these days-whether it’s to post ads or blogs, or to spread messages. Facebook, Twitter, LinkedIn, and others have become ubiquitous marketing tools. It’s time for something new, something different. Web push notifications are a newer tool for spreading messages, and there is a lot of debate how beneficial…