Moran Levi is an SEO expert and has been working in the industry since 2014. Moran is an instructor at the prestigious John Bryce Tel Aviv, an educational institute for those who are looking to increase their knowledge in the technology industry and learn professional skills.
AB testing (also known as split testing or multivariate testing) is a web design and development term that’s used to describe the testing of different elements on a website. It involves changing different website elements,…
After working for so long and so hard to build yourself a successful business in London, you may be wondering why you are not attracting more new customers. After all, you have built yourself a pretty impressive and professional looking website. You have worked hard to help build your presence on social media. So what is it that you are missing?
If you’re a business in the London area looking to boost your online presence, you might be aware what a SEO challenge it is to bring your London business high up the Google rankings. SEO, done right for your commercial website, is essential. UK government figures show there are 4.9 million UK private sector businesses. Nearly 20% are in London. That’s a lot of competition within London.
Assertive Media offers a comprehensive paid search advertising service offering pay per click management, bespoke PPC packages, adwords campaign setup and management, remarketing, display network services and other PPC agency related services.
Whatever your business and your presence on the Internet, and no matter whether you’re selling on a local, national, or even global level, if you want it to succeed, Search Engine Optimisation needs to as important a part of your marketing efforts as everything else you do. But, as a specialist London SEO company, we understand that getting SEO right can be hard, with the major search engines moving the goalposts all the time – and if you get it wrong, you could end up doing more harm than good. This is where we can help, by offering the kind of SEO services London businesses are looking for.
Meta description: this is the short description or summary of the content and it usually appears in the list of Google search results if sufficiently relevant. Google doesn’t consider it in its algorithm but it’s worth writing well because it’s your chance to increase your click-through-rate (CTR) which Google does consider a factor for indexing. So use your keywords and write this description persuasively. Think of it as a small ad for your site. Include a call to action such as ‘click here to find out about our accountancy services package’. Keep it under 160 characters otherwise it will get truncated by Google.
Today, when your consumers journeys are fractured into hundreds of real-time, intent-driven micro-moments, when people turn to their smartphones to influence a purchase decision while in a store for example, when they look for a product or service and go online to research, search engines being the primary tool to find products and the local or national services they need, ranking on the top positions on search engines results page becomes mandatory.
It is our primary goal to help you to take your business to new heights through our highly targeted SEO services. We ensure that we help you to achieve your goals through maximising your returns, allowing you to reach your target audience in the most efficient and cost-effective way possible.
With such fierce competition, standard methods of SEO aren’t going to have much impact in London. You can’t rely on a few extra inbound links, a bit of on-page keyword tinkering and a fractionally faster loading time to get you on the first page. That old trick doesn’t work anymore.
Another important consideration for optimization is how mobile-friendly your site is. If your site is older and has not been designed to be mobile responsive, you’re likely to be affected by Google’s latest algorithm update. Websites that are not will from now on be indexed lower than those that are. Why? Because Google has realized how many people now use their smart phones for search and how frustrated they become trying to swipe minuscule buttons or links. Layout elements worth thinking about are the size of the text, the content being outside the screen making visitors have to swipe from one side to the other or links being too jammed close for fingers to access.