When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant.
Your on-page content (that’s your keyword use, placement, and the structure of your on-page elements such as the title, meta description, heading tags – H1, H2, H3 etc – and correct use of bold, alt-tags etc) contributes a hefty 50% of your SEO power.
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Introduction In terms of how your website gets ranked on search engines, it’s interesting to be aware of the old saying “bad habits form from good intentions”; it’s perhaps the right time now to really question these habits and look hard at them: do they actually work or simply hold you back? From us at Trent & Hanover, as a company which has years of expertise in helping numerous clients with their SEO successfully, here are five SEO habits you need to overcome if you really want to get the best ranking. Keyword Stuffing While it’s crucial for clients to connect with your content through keywords, you don’t want to overdo it. There is a phrase known as “keyword stuffing”, in […]
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Similar evidence has already been supplied to several US senate committees investigating whether foreign actors used social media platforms to interfere in last year’s presidential election. Last month, Facebook disclosed that $100,000 (£75,000) had been spent by Russian-linked accounts on ads aimed at promoting divisive political and social messages over a two-year period. It claimed some 10 million people in the US viewed these ads and messages.
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Liran Malul is a search engine optimization expert with many years of experience in the industry. Throughout his career in the Internet industry, Liran has refined his technological expertise and his marketing skills while gaining new ones.
Higher levels of quality traffic lead to a higher rate of conversions. That means more people are likely to make purchases, fill out forms, subscribe to newsletters, or complete any other goal your site may have.
And with Reboot, you’ll only get ethical practices. We don’t pay for backlinks or take part in any other link schemes that violate Google’s Webmaster Guidelines and risk you getting a penalty. Instead, our imaginative and creative approach will earn you links from authority websites, helping you rank higher. You’ll also get great content that will improve reader engagement and increase your conversion rates.
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During the course of any SEO campaign, it is essential that we are supported by multiple software programmes that allow us to complete complex tasks at speed and scale. These programmes provide us with the required data and our SEO experts have the understanding to analyse this data in detail.
If you do not know the words that potential customers are entering into a search engine at this very moment, you cannot optimise the pages on your website for those words. As a result, it becomes impossible for your website to be visible to a large number of users.
Once we’ve gone over your website, you’ll have a great foundation upon which to start improving your SEO. You’ll know how you are performing for your most important keywords, how your competitors are performing, what state your on-site SEO is in, and more. And then you can start to improve your own SEO.