Stephen Johnson was introduced to me by a mutual friend and I’m so glad he was! We have had a website for a couple of years and we used it mainly as a reference for people we met to find out more about us. Most of our business came from referral. From my experience this is the case with many SMEs. Earlier this year, 2011, we decided to change our approach as see how successful we could be at attracting business via search marketing. We chatted our objectives through with Steve who quickly grasped what we were trying to do. Within the space of a few hours we had a plan which was implemented over the next week and I have to say the results have been spectacular. In the six months since implementing the changes visitor numbers have increased by 43%. The number of visitors arriving at our site from searches including our chosen keywords have increased by 500%. The real proof of the pudding though is number of calls and sales we get from our site both of which have increased substantially. Not only is Steve’s work really effective he is a pleasure to work with. Friendly, bright and calm. I would not hesitate in recommending him to anyone looking to boost their business through search engine marketing.
When it comes to content creation, voice search optimisation requires a different way of thinking. Now is the time to start writing and optimising the content on your site for voice so you can provide customers with the best answers to their voice questions.
We have a tool we’ve devised as a highly affordable SEO template solution that will help your London-focused SEO rank higher for your chosen London SEO keywords. It’s simple and intuitive to use and we provide one free analysis per day. Try it out for free here.
Write good informative content for your body copy and sprinkle your keywords throughout. Focus on the human visitor as you write but afterwards run your page through our checker tool Page Optimizer to get a little mathematical guidance as to optimum keyword usage. The amount of copy you’ll need will vary according to what competition you’re facing out there for the keyword (as a guide, check out the top 10 pages on Google for your keyword) but most pages need at least 450 words. Our checker tool will tell you exactly how many words you’ll need.
Customized monthly reporting will show you how well your website ranks on Google for your target keywords and how much traffic the SEO campaign brought into your website. Conversion reporting also if your analytics software allows for conversion tracking.
There are many ways to find a search engine optimization professional. This can be achieved through referrals from your friends or from social networking sites such as LinkedIn or Facebook. These are all great resources, but once you’ve found someone, you must investigate further. It is important to ask for testimonials for proof of previous experience. Also, it’s important that the SEO Consultant is also a Google Partner so that they are always up to date with the latest Google guidelines. This will give you a clear idea of the kind of person you are trusting in ranking your websites. Unfortunately, there are many people who dabble in SEO and don’t necessarily have the experience needed to successfully rank your site. In fact, this kind of people can actually hurt your site. By carrying out practices that are against the terms and conditions set by Google, your site may be penalized. This can result in your website being removed from Google’s index and thus being unsearchable.
Whilst we are checking the quality and quantity of your websites existing content, we will also work alongside you to prepare any additional SEO copy where it is needed – for both search engines and your visitors.
We have expertise in developing the SEO of our clients’ websites, the result of which is that search engines such as Google can identify your website’s content and rank it. As this ranking increases, so does the exposure your website has on said search engine results; which, naturally, then helps to boost web traffic. With all this in mind, the main issue facing all businesses regardless of size is implementing an effective SEO strategy. For example, it’s easy to fall into the trap of believing that SEO is merely based upon the correct usage of keywords; but it’s so far beyond merely that.
Take a minute to look at some of the miraculous results we have obtained for our clients. These amazing results are earning us the crown for the best SEO company in London. Check the diversity of the niches for our client projects, the low turnaround time and how steadily the rankings and traffic grew for our clients during their campaigns and beyond.
Keep your website content fresh. Add new blog material regularly and update web pages often. Google likes to see a site in constant evolution. And the more keyword-optimized pages you can create, the more likely your customers are to find you.
Using the full SEO power of the web as a business tool is important, even if yours is a London business that sees itself as mostly offline. An attractive and well-written website is now a sign of real credibility. It’s so important to business profitability today to get the basics of your online presence in place and then to maximize this with effective SEO.
Calls-to-action are your route to conversion. Visitors not only take in the information on your website, but also do something with it, i.e. they take action. Calls-to-action make your website genuinely interactive.
Experienced – After 30 years in this London SEO agency game we’d like to think we’re pretty good. You found us via Google, right? In the most competitive location in the country? That has to be a good start!