At Trent & Hanover, one of the first things we do is perform thorough keyword research in order to identify the correct – and most targeted – keywords that are relevant to your business and will be highly competitive. This, along with the process we undertake for you in which we will rank your website for these keywords, will result in a large increase in the flow and number of customers to your site.
On Yavin has more than 15 years of experience in general management, business development and marketing. He completed his law degree (L.L.B) at the College of Management and has been accepted as an Advocate by the Israeli Bar Association.
The foundation of a successful SEO campaign, the keyword research aims at maximizing your audience size; structuring your website content, product descriptions, homepage copy and more; also discovering some hidden opportunities to benefit of.
SEO Careers alumni are instrumental in marketing SEO Scholars to students, teachers and parents, including attending partner schools presentations and parent seminars, mentoring Scholars and delivering training sessions. SEO London also works with university widening participation teams and SEO Careers partners in corporate law, professional services and investment banking.
If you’re having trouble getting your local business’ website to show up in the Google local 3-pack or local search results in general, you’re not alone. The first page of Google’s search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google.
You can probably pay to divert more traffic towards your website. And while that may get you more conversions, it still does not address the core issue at hand. Which is 98% of visitors to your website are not converting.
Search Engine Optimization – also known by the acronym SEO – is the technique of getting a website to rank high among the top organic search results in a major search engine like Google, Yahoo, or Bing. SEO has many benefits for businesses, including an increase in traffic to their website, a better ROI, and an increase in brand recognition and credibility.
But, if the on-page SEO of your website is not sound, the quality of links you attract or how shared your website is on social media platforms won’t matter. That’s because of the lack of visibility of your website on search engines, which will directly affect your overall conversion rate.
We offer training and consultancy services for businesses looking to develop their own internal marketing teams. We offer both SEO Training and PPC Training that is flexible and tailored to specifications / business requirements. We offer a comprehensive SEO training schedule designed to educate and inform on all aspects of SEO from on-site to off-site optimisation. Our PPC training will help bring your internal marketers up to a Google Adwords qualified status.
The traditional method of marketing through magazines and TV adverts has been replaced with ‘surfing’. Consumers now look for products or services with portable devices or desk top PC’s with one simple click of a button.
Recent changes within Google’s ranking algorithms have meant that content quality is now more critical than ever before. This means more than just ensuring that the content within your site is interesting and educational. There is also a high importance in ensuring that every page performing in search, so content must be matched to keyword research and well optimised.
That’s the point of keyword research – it empowers you to grasp the exact phrases people are likely to use to search for your products, services, or company, that will end up with their becoming your customers.
The starting point is the words typed by a user into a search engine. For your optimization work to be effective, you must target the right keywords that they’re looking for. These must be related to your activity and the subject of the site without being too generic. Keyword research is your starting point and is one of the most important marketing activities you can do.
As London SEO Specialist we pride ourselves on delivering compelling, digital marketing solutions to growing businesses in London and the UK. Our winning solutions and experiences help many of our clients interact and engage with their customers in the best possible way.
Your target audience is very important and so the SEO consultant will select profitable keywords targeted to your audience in order to bring in a decent amount of traffic to your web page in order to increase revenue and profits for your business. You need a search engine optimization expert to guide your customers to your website. You can have the best website in the world but it doesn’t mean much if people can’t find it in Google.
In remarks underlining newly released figures showing the number of cyber-attacks on the UK in the last 15 months, Ciaran Martin said the UK had been fortunate to avoid a so-called category one (C1) attack, broadly defined as an attack that might cripple infrastructure such as energy supplies and the financial services sector.
“What impresses me about Online Performance is their honesty, thoroughness and attention to details. In addition, through our work they have also been extremely responsive. From the moment we started to work with Online Performance, it was clear they really know SEO and how to build web traffic. It didn’t take very long until we started seeing an impressive increase in our organic traffic.”
Are all your content elements being used according to Google best practice? Have you used your keyword enough or too little? Find out quickly by our Page Optimizer for free. We give everyone who registers one free analysis per day. Register now for better optimisation!
Off-Page Ranking Factors – We’ll research and analyse the historical standing of your site in relation to Google site policies, with particular attention being paid to your businesses ‘Anchor Text’ profile.
It’s not hard to measure the result of a call-to-action: ‘Download the e-book on optimization’ leads the visitor to another web page. Your website stats in Google Analytics will then show how often the web page has been visited and that will tell you how effective the call-to-action was.