The starting point is the words typed by a user into a search engine. For your optimization work to be effective, you must target the right keywords that they’re looking for. These must be related to your activity and the subject of the site without being too generic. Keyword research is your starting point and is one of the most important marketing activities you can do.
To encourage optimisation, keep adding valuable fresh content to your website. Google rewards you if you update your site regularly. It means it’s relevant and that your site is being used. Add a new blog post as often as you can and bring any older web pages up to date. If you keep adding new content, the search engines will crawl your site more often and index you higher.
In April 2012, the Penguin algorithm was issued, building on its predecessor in its detection of unethical or ‘black hat’ practices. It forced providers of seo services in london to focus on bad link building methods like link farms and over-optimised inbound links.
Craft a persuasive meta-description to encourage visitors to click through to you when your website appears in their browsers. Use your keywords and related words in it, include a call to action and keep it under 165 characters (that’s including spaces).
Representatives from Facebook, Twitter and Google are due to give evidence in Washington next week – and Collins told CNN Money he is considering holding a committee meeting at the British Embassy in Washington DC, so that major US tech executives can be questioned.
Finally, think about the navigation of your website and what are known as the bread crumbs – the internal guide posts between pages. The recommendation is that a user should be able to find his way to the page he wants to go to with three clicks or less. This is especially crucial for optimization if you remember that with search engines, visitors don’t necessarily arrive on your home page. They go directly to the optimised page for the keyword query they’ve typed in. So design your website’s navigation and internal links so that every optimised page is independent while offering clear pathways to your other pages.
Stephen Johnson was introduced to me by a mutual friend and I’m so glad he was! We have had a website for a couple of years and we used it mainly as a reference for people we met to find out more about us. Most of our business came from referral. From my experience this is the case with many SMEs. Earlier this year, 2011, we decided to change our approach as see how successful we could be at attracting business via search marketing. We chatted our objectives through with Steve who quickly grasped what we were trying to do….
Contacts Contact Us Digital Marketing experts in the UK “On a broad scale, SEO and online marketing are fast becoming a normalised marketing tactic, the same way TV, radio, and print are traditional…
Right from the start, Steve impressed us with his efficient and professional manner. We needed a new website in order to attract more clients and candidates and in the background to increase our social media presence. Steve really understood the needs of our business and has created a fantastic website that looks extremely professional. He has always been on the end of the phone when we needed him, kept us fully informed of his progress and gave excellent training on how to manage the website. We would highly recommend him to anyone who needs a quality and fully optimised website. Thanks again Steve!
You’ve worked hard to build a successful London business. Perhaps you’ve even invested money into designing a beautiful website and have devoted plenty of time toward making your presence known on social media. So why aren’t you getting results? Simple. Because without the right London SEO strategy in place, your customers can’t find you.
Search Engine Optimisation (SEO) is the process of improving the visibility of your site in Google’s search results, putting you at the forefront of your target audience. It is an important part of any digital marketing strategy.
James at Rankno1 has been looking after SEO for my two businesses for around 3 years. When I first contacted him my google rankings had been decimated by ‘google penguin’ so my websites where in a terrible state. Very quickly with his help the rankings for my keywords climbed to the top half of the first page meaning I no longer needed to pay for additional advertising. A number of my highly competitive keywords like ‘eyebrow tattoo removal’ are now number 1 on the first page of google. Over the years I have tried numerous SEO companies who always promised first page rankings but failed miserably, James at Rankno1 has provided an honest, highly cost effective SEO service that has consistently produced results. I highly recommend them.read more
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It gives you step-by-step instructions as to how improve the content and grades you on it. Once you’ve made the recommended changes, you can submit your page for another free analysis and see if you’ve achieved the blue thumbs up symbol.
Things like social media, blogging, affiliate marketing, PR, content marketing, video, design and development along with user metrics like conversion optimisation, heat-mapping and time on pages are now as important as the old techniques used to be.
This enables all of our potential clientele to get an idea of how we are best able to help them. Our and focus is always primarily to help our clients to feel both at ease and also know confidently that they are setting themselves up to achieve their goals in the best way they can.