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Stay updated with the latest SEO trends of the year, learn tips and tricks from the leading SEO service provider in London and keep informed within the breaking news of the SEO industry. We create the most engaging and informative blogs for you so you don’t need to go elsewhere.

Social media marketing and SEO are two tightly interlaced digital marketing techniques. Relying solely on SEO can keep you away from the wonders of Social media, which is a gigantic source of traffic. Almost all your potential customers are in social media. Our social media marketing strategies help to tap this enormous source. At FirstRank, London, we begin with choosing the

in the UK with a proven track record? Well, you’ve definitely come to the right place. We are actually more than a SEO Company, we are a Digital Growth Company. We are experts in everything from SEO, PPC, and CRO to Social Media, Reputation Management and Web Development.

Digital business is becoming more and more the dominant field for many industries. That, in turn, means the battle for new clients is also becoming more competitive. One dynamic technique to make your content stand out is search engine optimization, or SEO. While SEO’s primary goal is to improve the ranking of your site on search engines such as Google, there are a lot of elements involved. These include adding keywords, linking to internal pages, adding a blog, and even recoding certain technical elements of your pages.

With Google’s move to introduce mobile ranking signals, our mobile SEO audit can ensure that your site is fully compliant with all of Google’s mobile SEO requirements and ranks high in mobile searches.

Whitedash SEO experts London services  build a completely unique list of procedures depending on your own individual needs, goals and expectations. Our SEO consultant company build a unique SEO plan for your company’s website to generate a return on investment. We apply a Revenue Driven Strategy (RDS), because we are pioneers in ” SEO services London” and proud of our results.

If you want to establish yourself as a brand, make sure that you assess categories where you are most likely to gain traction in terms of link building, social sharing and the overall conversion rate of your website beforehand.

Be wary of services that offer automated back-links. These cheap link generators are used to create as many back links as possible, but they are usually of extremely poor quality. Google can easily pick these fake links up and using these techniques can greatly devalue your website. You could even face being banned completely from all Google search results.

Senior management from more than 25 partner firms work with SEO Scholars to deliver presentations and training, and almost 800 business professionals act as mentors, speakers or trainers. The majority are SEO Careers alumni and over 20% of them have more than five years’ business experience or are in management positions.

Whatever your business and your presence on the Internet, and no matter whether you’re selling on a local, national, or even global level, if want it to succeed, Search Engine Optimisation needs to be as important a part of your marketing efforts as everything else you do. But, as a specialist London SEO company, we understand that getting SEO right can be hard, with the major search engines moving the goalposts all the time – and if you get it wrong, you could end up doing more harm than good. This is where we can help, by offering the kind of SEO services London businesses are looking for.

Time for a re-cap now and we’ve created an easy-to-follow checklist below for you to make sure you’re doing all you can to get your website optimized right. We’ve covered keyword research in great detail in this article so it’s not going in the list as we’re assuming you’ve understood its paramount importance!

Indeed, the free trial period of KEYBOOST has incredibly optimized our website, enoxone.com, in Google search results. We reached the 3rd place and even managed to surpass some of our competitors who were, before Keyboost optimization, always better ranked than us.

And to get your site even higher in Google’s all-important organic search results, take advantage of our free Keyboost trial and gain good-quality relevant inbound links to your website and all the optimization power they bring. Click here to sign up for this tool too for zilch.

We create intelligent web site designs to capture visitors in the very first moments they view your page. Whether you’re a small company or international corporation we take the time to truly understand your business in order to develop your website from the ground up. Whatever your requirements, you can be sure that PNdigital will craft a beautifully designed website that results in leads and revenues for your company.

This is just a couple of examples and an initial SEO analysis of your opportunities and competition will provide you with the data you need to establish whether SEO is the ideal marketing channel for you.

A long time ago in a fairy tale world, the story of Hansel & Gretel came to prominence. This masterfully created story was published in 1812 by the Brothers Grimm. If we sprinkle a little fairy dust on this fable, we can tell that it forms the bedrock upon which modern day search engines like…

Christophe Muyunga Tshiuma is a web designer and .Net developer. He has a wide range of knowledge including HTML, CSS, JavaScript, PHP, C#, as well as a number of other technologies related to programming.

If you are our lucky winner we will send you the gift card to your desired address. What we will need from you however is a selfie of you with the prize for our social media, so that the rest of the entrants get to see who our lucky winner was.

Are you just starting a business? Or is your business struggling to keep up amidst the booming online economy? Maybe it’s time to look into some search engine optimization (SEO) techniques that will help boost your site rankings. And don’t worry about the cost of a professional SEO agency just yet-these are SEO tips you…

The different elements of your SEO strategy can be constantly measured, evaluated and improved where necessary. In other words, you can see exactly what you’re getting from your investment. Tracking these results also allows you to refine and adapt your marketing strategy as needed – keeping you a step ahead of the competition.

This means that creating backlinks from directory submissions, forums, blog comments, paid for links or link swapping is a guaranteed way to get a client a penalty. It might not happen overnight and you might see a short-term increase in traffic at first – but sooner or later your site will disappear from the search engine results.

Search Engine Optimisation (SEO) is the process of improving the visibility of your site in Google’s search results, putting you at the forefront of your target audience. It is an important part of any digital marketing strategy.

If you’re having trouble getting your local business’ website to show up in the Google local 3-pack or local search results in general, you’re not alone. The first page of Google’s search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google.

The latest news follows a major investigation by Open Democracy into how various pro-Leave campaigns were funded, which covered money paid to the Democratic Unionist Party, and the unofficial Leave.eu campaign bankrolled by Ukip’s main benefactor Aaron Banks.

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During the course of any SEO campaign, it is essential that we are supported by multiple software programmes that allow us to complete complex tasks at speed and scale. These programmes provide us with the required data and our SEO experts have the understanding to analyse this data in detail.

Keyword research does not just give you a list of terms to target. It also tells you the competition you are likely to face to rank for it and the amount of traffic you will direct towards your website.

A truly successful search engine optimisation (SEO) campaign requires a carefully planned infrastructure of on-page and off-page elements. To achieve your site listing above your business rivals, our SEO experts and web analyst will fully manage your optimisation provide you with a detailed monthly report illustrating your website performance statistics, together with information about planned work ahead for your on-going marketing campaign.

For business that have a location such as restaurants, hotels and retail stores, or those that service a local area such as builders, plumbers and electricians, a local SEO service can be hugely beneficial. This should be treated in a slightly different way to standard SEO, using Google maps listings, and local landing pages to drive visitors from a required location. This can be very powerful across the London area, a few example monthly search volumes include:

SiteVisibility is an internet marketing agency in Brighton and London offering social media, PPC and SEO services. © SiteVisibility – 2017 | SiteVisibility Marketing Ltd | VAT No. GB798099747 | Company No. 4310360 Brighton Office: King Place Suite, 3 King Place, Brighton, UK BN1 1GA | London Office: 24 Greville Street, London, UK EC1N 8SS Cookie and Privacy Policy | Corporate Info | Quality Policy

Ranking for the right keywords will determine the success of your website. Bear in mind that long tail keywords often give better results. They are the ones people will be typing in further down the buying or conversion cycle. Often businesses use their own jargon or discover that the words their target customers would use are quite different from the ones they would use. So you need to determine the language your target visitors would use, not the words you would necessarily use yourself. Someone using the short-tail keyword query “healthy vitamins” or “accountants” is probably at an early stage and not ready to commit. But someone typing in for “buy vitamins to help with weak nails” or “accountancy services for freelance graphic designers” knows exactly what they are looking for and is probably ready to commit.

We have recently had a boost from Keyboost. It worked, it had great results. We were immediately findable and approachable for customers, well visible and that is the most important thing because it pays off immediately. Thanks to Keyboost.

SEO has become one of the most important tools for Internet marketers and businesses that are looking to expand their online presence. By improving their rankings on the search engine results page, businesses are able to increase their chances of being found by potential customers or clients. Quality SEO is invaluable to a business because any time a user searches for a search term related to their business, the company has the chance of being discovered and the opportunity to convert that user into a customer.

More and more people are using search engines like Google to find the products and services they want to buy – you’re probably looking for an SEO service in London, and searched for London SEO services, or something similar, in order to get to this webpage. So if you’re selling products and services online, it’s important that your website appears as high up the search results as possible. Did you know, for example:

This is the cornerstone of your SEO strategy and the most important action you can do to get your website optimization right. What is it? Here’s the definition from Wikipedia: Keyword research is a practice search engine optimization (SEO) professionals use to find and research actual search terms that people enter into search engines.”

It’s exactly that process that your future customers will be taking. They’ll be doing research, looking for reviews, feedback, polling contacts. Or, perhaps they’ll be in the buying cycle right at that moment.

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This is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

We strive to understand more, know more, care more and deliver more. Knowledge, understanding and passion are the secrets for working exceptionally hard to help our clients’ businesses prosper and grow.

Our team of SEO Engineers can diagnose & resolve all on-site (on-page) SEO issues from 301 permanent re-directs through to SCHEMA implementation. We utilise all modern web-technologies to leverage good site performance against good user experience. We ensure all website structural issues are resolved and that the infrastucture makes for good UX.

In this edition of Whiteboard Friday, we hope you enjoy a brief history lesson on what should be avoided, what used to work and no longer does, and a brief 5-step process you should start using today for writing content that’ll get you to the front of the SERPs.

We care about reputation, we care about results, we’re results driven, so you can expect nothing but absolute dedication to getting top of page 1 results in Google, Bing & Yahoo. Our Marketing, Design & Development is ethical, operating by strict industry guidelines to ensure that work delivered will yield high organic search results well into the future. Assertive Media uses website optimisation techniques that are based on improving website relevancy, usability & performance across mobiles, desktops, tablets & smart internet devices. Work we deliver complies with all previous and future updates including Penguin, Hummingbird, Fred, as well as unamed algorithm updates.

Using the full SEO power of the web as a business tool is important, even if yours is a London business that sees itself as mostly offline. An attractive and well-written website is now a sign of real credibility. It’s so important to business profitability today to get the basics of your online presence in place and then to maximize this with effective SEO.

With Google’s move to introduce mobile ranking signals, our mobile SEO audit can ensure that your site is fully compliant with all of Google’s mobile SEO requirements and ranks high in mobile searches.

87% of Year 13 students secured a place at their first choice university, including 21% at UK top six universities. 71% of Scholars who are now at university are receiving further support from SEO Careers, including securing competitive first year internships with partner firms, and over 85% are volunteers with SEO Scholars or SEO Careers.

Links are seen as votes of endorsement by Google. Through links, engines determine the popularity of websites and their authority. It takes the view that if many other websites are linking to you, then they clearly want to share your content, so your website must be valuable and popular.

For every query, Google’s algorithm analyses which web pages are most relevant for the keywords typed in. These could be, for example, ‘legal advice for the elderly in London’ or ‘best stone-baked pizza in London’ or ‘cheap MOT test in Hackney’. Now Google will determine the extent to which the keywords occur in the important SEO content elements on every web page. That is why these SEO content elements are paid special attention by the crawlers.

Jeff Simmons is our sales manager who focuses on bringing in new business, he is also responsible for client management and liasing, Jeff is a frequent point of contact for clients wanting project updates. – Jeff Simmons

Use your alt-tags and put keywords into the attributes where relevant and don’t forget to give your image files relevant names too. Make sure images are compressed so they don’t slow your site speed. The same goes for videos if you’re using them. Choose a keyword phrase to target for your videoand use it in your video title, description, and file name (ie: keyword-name.mov). Upload the video transcript for better optimization and Google indexing.

SiteVisibility are a full service digital marketing agency based in Brighton. We’re experts in SEO and specialise in getting to understand our clients’ businesses and what success looks like for them in digital. As founders of BrightonSEO, Europe’s largest free search marketing conference, we’re uniquely positioned in being able to provide world class service by keeping up to speed through our extensive network of digital professionals and marketing resources.

Our Greater London SEO company UK, provides local businesses with a cost-effective online marketing solution. The benefits of our local SEO London services are obvious! It is important to say that organic search engine traffic is FREE! So, you don’t need to pay for each your website visitor. Paying for our services one time only you will manage to achieve top search engine rankings for the necessary keyword phrases. As a result, you will obtain high amounts of high quality search engine traffic to your website for FREE. SEO London by Rankno1

Another all important part of SEO is updated meta data. Meta data provides Google and all the other major search engines with accurate information around the key searches your website is designed to display. By ensuring your website is displayed within search engine results containing the correct information, our SEO experts can prepare accurate information for your visitors.

The foundation of a successful SEO campaign, the keyword research aims at maximizing your audience size; structuring your website content, product descriptions, homepage copy and more; also discovering some hidden opportunities to benefit of.

Stay updated with the latest SEO trends of the year, learn tips and tricks from the leading SEO service provider in London and keep informed within the breaking news of the SEO industry. We create the most engaging and informative blogs for you so you don’t need to go elsewhere.

No company is as well-equipped as SEO Local to capitalise on your company’s potential online, via the most creative, relevant and best-executed services in London. Just contact us today to make us your choice of company!

You’ve got enough on your plate trying to run your business. You don’t have time to learn everything there is to know about how to get your website ranked better. Thankfully, with Bigfoot Digital, you don’t have to.

Also, more than $71 billion was on PPC ads in 2016. If we assume the ad has a 3% conversion rate and that the cost of each click is about a pound, it means that you need to spend £33 to get one sale through PPC ads.

Right from the start, Steve impressed us with his efficient and professional manner. We needed a new website in order to attract more clients and candidates and in the background to increase our social media presence. Steve really understood the needs of our business and has created a fantastic website that looks extremely professional. He has always been on the end of the phone when we needed him, kept us fully informed of his progress and gave excellent training on how to manage the website. We would highly recommend him to anyone who needs a quality and fully optimised website….

When Google isn’t quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant.

Before we make any changes, we will always have a detailed look into your site and explain how its current state is reflected in its search engine rankings. From our initial evaluations, we make note of what will need to be made in order to get your site ranking higher on the likes of Google, Bing and Yahoo!.

If you are looking for a company that provides SEO for London, it’s beneficial to choose a London based SEO company that is near enough to visit and has a better understanding of what’s going on in the city.

First start by completing our Discovery Form and receive a free video analysis of your website plus a free follow-up phone consultation. During this phone call, we will discuss a plan together to help you secure your website on the first page of Google and help increase your revenue.

We create intelligent web site designs to capture visitors in the very first moments they view your page. Whether you’re a small company or international corporation we take the time to truly understand your business in order to develop your website from the ground up. Whatever your requirements, you can be sure that PNdigital will craft a beautifully designed website that results in leads and revenues for your company.

In an ever more competitive internet sphere, businesses are doing everything they can to get an edge on the competition. This includes pay-per-click advertising, email marketing, affiliate programs, and creating content in a hope that it will go viral. But one of the most overlooked, and effective internet marketing techniques is search engine optimization.

Understanding the performance of your marketing campaigns is essential. Analytics software that is connected to your site is a must to ensure this is possible. Google analytics is the most commonly used. On the Google site it is explained as:

Analytics data is important for insights and the reporting and marketing strategy development for businesses. We use Google Analytics and other advanced tracking solutions to find out what works and what doesn’t. Using analytics data we can learn about audiences, how they use a website, how they transact, how they convert and lots more. This data is used to formulate ongoing strategies that are adapted to increasing sales / enquiries and user engagement. We work with Google Analytics Suite 360, Datastudio, SitePoint, KISSMetrics, Clicky, WOOPra, Switchboard Free & other platforms.

If you are looking for guidance and results from a digital agency then you’ve come to the right place. We provide SEO Services in London and beyond. Our experience means that we always deliver immense improvements in our clients’ search engine rankings.

Assertive Media is a London based digital marketing agency offering specialist services to help businesses increase their online exposure and ultimately to increase revenue / return on investment. Assertive Media takes a unique approach to web marketing. As a specialist SEO Company we have over 10 years of search marketing establishment behind us.

Looking for the best digital marketing company in London, UK? Well, you have you reached the right place. At FirstRank Ltd. London, we provide seamless growth for your business with our digital marketing services and solutions. Our highly competent teams are constantly adding the smile to the faces of our clients. Digital marketing is an investment and our digital marketing Agency focus on returns. In 2012, we started as a SEO company in London and have extended our services to Web Design, PPC and Social Media Marketing, across UK. It couldn’t have been possible without the trust you kept on us. We are now a fully-fledged leading digital marketing company in London. Success story of our digital marketing agency is no different from the success stories of our clients.

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Conversion rate optimisation refers to the use of optimisation techniques that are directed towards increasing the percentage of visitors to a website that convert into customers.  It is also known as CRO.

Our package includes a range of different methods which have all been tried and tested, so trust us when we say we know what we’re doing. Our clients have seen their sites’ SEO improve enormous amounts in reasonably short periods of time thanks to our expertise and dedication.

For business that have a location such as restaurants, hotels and retail stores, or those that service a local area such as builders, plumbers and electricians, a local SEO service can be hugely beneficial. This should be treated in a slightly different way to standard SEO, using Google maps listings, and local landing pages to drive visitors from a required location. This can be very powerful across the London area, a few example monthly search volumes include:

in the UK with a proven track record? Well, you’ve definitely come to the right place. We are actually more than a SEO Company, we are a Digital Growth Company. We are experts in everything from SEO, PPC, and CRO to Social Media, Reputation Management and Web Development.

If you’re having trouble getting your local business’ website to show up in the Google local 3-pack or local search results in general, you’re not alone. The first page of Google’s search results seems to have gotten smaller over the years – the top and bottom of the page are often filled with ads, the local 7-pack was trimmed to a slim 3-pack, and online directories often take up the rest of page one. There is very little room for small local businesses to rank on the first page of Google.

Earlier this year, we decided to change our approach as see how successful we could be at attracting business via search marketing. We chatted our objectives through with Steve who quickly grasped what we were trying to do. Within the space of a few hours we had a plan which was implemented over the next week and I have to say the results have been spectacular. The number of visitors arriving at our site from searches including our chosen keywords have increased by 500%. The real proof of the pudding though is the number of calls and sales we get from our site both of which have increased substantially. Not only is Steve’s work really effective, he is a pleasure to work with. Friendly, bright and calm. I would not hesitate in recommending Steve to anyone looking to boost their business through search engine marketing.

Our SEO agency is one of Europe’s most successful. We’re helping businesses in London and in many of Europe’s capitals get the online SEO visibility they need. Whether yours is a small, medium or large business in London, in whatever sector, or a start-up in London, we’ll help achieve your SEO goals.

If you are our lucky winner we will send you the gift card to your desired address. What we will need from you however is a selfie of you with the prize for our social media, so that the rest of the entrants get to see who our lucky winner was.

If your business is not found on page 1 in Google or Bing for target keywords you could potentially be losing out on a significant market share of traffic, our SEO services will help you to reach page 1.

It gives you step-by-step instructions as to how improve the content and grades you on it. Once you’ve made the recommended changes, you can submit your page for another free analysis and see if you’ve achieved the blue thumbs up symbol.

Nowadays traditional SEO methods like focusing on meta information, heading 1’s and keyword densities are almost irrelevant. A campaign has to be based on targeting more generic marketing strategies, getting in front of potential customers. You can do this through raising awareness and trying to encourage action.

Once our audit and competitor analyses are complete, we move onto the technical and structural optimisation of a brand’s entire online architecture using all kinds of advanced tools and technological wizardry. From MOT to a full engine makeover — we will tweak, fine-tune and, where necessary, rebuild from scratch. The goal? Maximum online power output.

“Those who do not learn from history are doomed to repeat its mistakes” — it’s a quote that’s actually quite applicable when it comes to writing for SEO. Much of the advice given to copywriters, journalists, editors, and other content creators for SEO writing is dangerously out of date, leaning on practices that were once tried and true but that could now get your site penalised.

Small business SEO Hertfordshire, are Optimum SEO, since 1999 we have been providing Hertfordshire businesses on-going page 1 results for all keywords at competitive prices, with no tie in contracts.

If you are struggling to attain a place on Google’s first page, you might benefit from a full audit of your site. SEO Page Optimizer company’s professional team delivers services, ranging from link building, to on-page and off-page analysis, and SEM (search engine marketing) advice and practice. If you’d like to see how we can help, get in touch with us for an initial informal consultation. Then, if it’s what you feel is right for you, we’ll perform an audit, deliver you our feedback and suggest the best action-plan for your site and target audience. Email us at info@seopageoptimizer.co.uk or call directly at +44 3308 084797.

We will listen and understand your requirements and produce a portfolio that gives the best reflection of you through our performance based SEO services. Apart from getting you a page ranking, this will also show off what you have to offer prospective clients.

We make your website fast, secure, easy to use and most importantly of all a good user experience. Combining structural improvements, responsive design and high quality content we can help your website achieve the visibility and conversion potential it deserves.

One of the most important aspects of marketing is to generate larger profits/revenue & more brand awareness. Regardless of the route inbetween, inevitably, profit is critical for ongoing business growth and development. Assertive Media recognises the importance of profit & return on investment as well as business growth & uses this as a goal when marketing the business through either organic, paid, social media marketing or direct marketing. Assertive Media can increase your profits by utilising a mix of Paid & Organic search carefully balanced to go after quick wins.

The main difference between Reboot and other SEO companies in London is that we continue to evolve our methods in step with how search engines update their algorithms. Most other SEO experts continue to use obsolete tactics which are not just outdated but can be blatantly dangerous.

Our professional SEO consultancy services focus on getting your London website found online through SEO to create more business for your London based company. We give you the SEO tools and knowledge to drive traffic to your London website.

Your on-page content (that’s your keyword use, placement, and the structure of your on-page elements such as the title, meta description, heading tags – H1, H2, H3 etc – and correct use of bold, alt-tags etc) contributes a hefty 50% of your SEO power.

Google updates how it sorts results, as do other search engines. It’s important that you hire someone regularly to keep your site up to date, because one day you could lose your ranking for something like not having a mobile-friendly site. There are all kinds of updates that you may not know about unless you pay attention to the world of London SEO every day, and that can be time-consuming. SEO Experts tend to know what’s going to happen or knows right when a change happens. If your traffic levels are dropping, getting your site updated can always help.

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Die Preise enthalten die gesetzliche MwSt. für Deutschland (19%). Für andere EU-Länder wird die MwSt. entsprechend den Landesvorgaben berechnet, der ausgewiesene Preis bleibt hierbei unverändert. Für alle Webhosting-Produkte gilt eine Mindestvertragslaufzeit von 12 Monaten und eine Kündigungsfrist von 3 Monaten.

Die Suchmaschinenoptimierung erfordert permanenten, dauerhaften und konsequenten Einsatz. Ohne sorgfältige Vorbereitungen sowie permanente Betreuung dieser Maßnahme ist eine Besucher- respektive Umsatzsteigerung nur wenig realistisch. Die auch täglichen Aufgaben dabei sind im Kern:

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Wir sind immer auf der Suche nach interessanten Charakteren, die unser Team bereichern. Online-Affinität, Leidenschaft für kontinuierliche Kundenentwicklung und Begeisterung für innovative Technologien sind Eigenschaften, die dich beschreiben? Dann sind das die besten Voraussetzungen, um gemeinsam mit uns in einem dynamischen Umfeld zu wachsen. Wenn du darüber hinaus auch noch Sinn für Humor und Menschlichkeit mitbringst, dann freuen wir uns auf deine Initiativbewerbung.

Ich habe Erfahrung im herkömmlichen Auslandshandel, aber der Internetmarkt war für mich neu. Deswegen wandte ich mich bei der Einführung meines Projektes gleich an Fachleute. Auf Empfehlung wählte ich Nowe Kolory und ich bereue es nicht. Sie haben mir beim Einschließen eines neuen Marktes geholfen und meine Aufmerksamkeit auf einige Kleinigkeiten im ursprünglichen Projekt gerichtet, die verbessert werden sollen. Komplexe Betreuung und höchste Professionalität.

Our SEO Consultants work closely with the User Experience, Design, Content and Technical Development teams to ensure that search is considered in every page of your website and that the user journeys fulfill the expectations of your users.

AMP can offer some serious benefits, even for e-commerce (one business saw conversion rates improve 100%), but implementing it sloppily will come back to haunt you. Check out case studies and analyses…

Das ist ein Thema, das viele Onlineshop-Betreiber vergessen: Aber auch im Onlinehandel erwartet der Kunde ein gewisses Maß an Kundenservice. Viele Onlineshop-Betreiber (oder auch Händler in Deutschland generell) vergessen, dass ihe Kunden auch jederzeit woanders einkaufen können. Um allerdings seine Kunden zu binden und wiederkehrende Kunden zu bekommen, muss man ihnen etwas bieten, das es bei der Konkurrenz nicht gibt. Das können Produkte, Preise oder aber außergewöhnlicher Kundenservice sein. Und es ist nicht einmal so schwer: Ein leicht zugänglicher & einfacher Retourenprozess. Eine Telefonnummer, die offen kommuniziert und auch genutzt wird (tatsächlich haben viele Onlineshops ihre Nummer nur im Impressum stehen und nutzen diesen Mehrwert für den Kunden nicht aus). Kulanz ist auch ein wichtiges Thema. Sehr oft habe ich schon Artikel nach Ablauf des Widerrufsrechts zurückgenommen und ich habe es noch nie bereut. Im Gegenteil, denn gerade diese Kunden zeigen sich später als sehr loyal, da Sie es zu schätzen wissen, wenn der Onlineshop über seine gesetzlichen Pflichten hinaus auf die Bedürfnisse der Kunden eingeht.

However, in the real world, if you are planning to do marketing for a product or service and looking for potential, and ideally, regular buyers to increase your revenue every month, you just can’t ignore Search Engine Optimisation (regardless of if your business is global or local). Being an expert SEO agency in London, we know that, it’s hard to be on top of major search engines. We are here to help you by providing quality SEO services, London businesses are expecting for.

Wir haben eine Checkliste für die Online Shop Entwicklung erstellt, die auf die Grundlagen bei der technischen Entwicklung von dem Onlineshop tiefer eingeht, sodass ihr einen guten Überblick über die eigentliche Entwicklungsphase gewinnen könnt:

Safety status of Fullseo.de is described as follows: MyWOT reports its overall reputation as excellent, Google Safe Browsing reports its status as safe, while users provide mostly positive reviews (100%).

Beim Durchsuchen von Jobseiten ist es für Recruiter natürlich sehr wichtig, dass ihre Seite leicht auffindbar ist. Idealerweise bezieht sich das auch auf die Stellenanzeigen, welche sie veröffentlichen. Wäre es nicht schön, wenn Ihre Stellenanzeige für einen Marketingmanager als erstes aufscheint, wenn Personen nach den Stichworten „Marketingmanager Stellenanzeige“ suchen? Alleine auf diese Weise zieht Ihre Webseite viele relevante Besucher (also Kandidaten) an. Das hilft Ihnen dabei, Geld zu sparen, das Sie anderer Weise für Portale, wie Indeed, Monsterboard, LinkedIn oder Google Adwords ausgeben würden.

David war in seiner Session nicht nur extrem unterhaltsam, sondern hatte auch viele interessante Ideen im Gepäck. Er zeigte an vielen Beispielen, wie wichtig es ist, Inhalte speziell für die jeweilige Plattform zu erstellen und innovativ zu sein (Viele Inspirationen finden sich in seinem Deck ab Slide 52). Auch zeigte er viele Ideen und Ansätze, wie man auf seine Follower eingehen sollte, was man von „Prominenten“ lernen kann und wie man Microcontent sinnvoll einsetzt.  Als weiteren Ratschlag sollte man sicherstellen, dass Videos auch ohne Sound ansprechend sind, aber mit Ton das Erlebnis steigern.

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Мы ориентированы на долгосрочное сотрудничество с нашими клиентами. От них требуется полностью доверить рекламу своего сайта нашей компании. У нас накопилось достаточно опыта в области рекламы сайтов различных тематик. И мы будем работать над сайтом клиента как над своим, применяя весь багаж знаний и опыта. Seo-оптимизатор, специалист по контекстной рекламе, программист, usability-специалист и персональный менеджер будут трудиться над тем, чтобы средства, вложенные в рекламу сайта, возвращались и приносили стабильный доход.

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Auch ein wichtiger Punkt sind die Zahlungsarten, die im Onlineshop angeboten werden. Jeder Onlineshop hat sehr unterschiedliche Zielgruppen und für jede Zielgruppe bedarf es einer bestimmten Zahlungsart. Generell gibt es die bei Onlinehändlern sehr beliebten Standard Zahlungsarten wie Vorkasse oder PayPal. Oft werden aber Verkaufspotentiale durch fehlende Zahlungsarten eingebüßt. Man muss deshalb seine Zielgruppe genau analysieren, um festzustellen, welche Zahlungsarten benötigt werden. Hat man zum Beispiel einen Onlineshop mit einer Zielgruppe aus der Mittel- bis Oberschicht mit hohem Einkommen, so würde ich auf jeden Fall auf Kreditkartenzahlung nicht verzichten wollen. Richtet sich der Onlineshop an eine Zielgruppe mit einem eher geringen Einkommen, so kann man wahrscheinlich auf die Kreditkarte verzichten. Auch die Altersstruktur der Zielgruppe spielt eine große Rolle für die Vorlieben der Zahlungsart. Daher ist eine eingehende Analyse der Zielgruppe hier eine sehr wichtige Voraussetzung.

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Da heißt es dann mal „Wir machen mal eben nen Shop auf“. Da kann man nur die Hände über dem Kopf zusammenschlagen. Wenn man den Schritt geht, dann darf man auf keinen Fall wie auch im Artikel erwähnt, am Anfang an ein paar Euro sparen, weil die Warenwirtschaft zu teuer ist etc. Es ist ja nicht nur das Problem, dass man hinterher sowieso nachrüsten muss, sondern man lernt nicht vom Start weg damit umzugehen und es schleichen sich Fehler ohne Ende ein. z.B. Bei Warenzuordnung für Kunden usw.

Bei SEO dreht sich alles darum, gefunden zu werden und insbesondere darum, dass Ihr Content von Suchmaschinen gefunden wird. Ich verwende hier ganz bewusst den Begriff ‚Content‘ da sich im SEO alles darum dreht, und nicht etwa nur um Ihre Webseite. Natürlich ist ein guter erster Schritt der SEO-Optimierung die Verbesserung Ihrer Webseite (On-page SEO), aber versuchen Sie danach weiter zu denken, nämlich an: externe Links, YouTube Videos, Google Reviews und Google Local Search. Um eines gleich vorweg zu nehmen: beim Begriff ‚Suchmaschinen‘ beziehe ich mich in erster Linie auf Google, da dies nach wie vor die meistverwendete Suchmaschine ist – und natürlich suchen auch Ihre potenziellen Kandidaten am wahrscheinlichsten über Google nach neuen Jobs.

Die Rheinwunder GmbH in Bonn betreut nun seit über 2 Jahren alle Werbemaßnahmen (Google-Adwords-Kampagnen sowie Google-Shopping-Präsentierung) für die Produkte unseres Online-Vertriebskanals www.leons-weinhaus.de. Dies von Beginn an in sehr guter Zusammenarbeit in der Konzeptionierung und besonders bei nötigen – Gespür für die Produkte und Flexibilität vorraussetzenden – Testphasen, um unsere Petit-Château-Weine in einem umkämpften Weinmarkt bestmöglich und kostenadäquat zu präsentieren. Neben dem verlässlichen operativen Tagesgeschäft und dem verantwortungsbewussten Einsetzen vorgegebener Werbebudgets, bereichert Rheinwunder auch regelmäßig die Weiterentwicklung unserer Marktpräsenz und das Vorankommen einer angestrebten Marktdurchdringung mit immer wieder sehr guten Ideen. Dies in professioneller Manier immer auch angepasst an die Werbeaktivitäten unserer Mitbewerber und auf technisch höchstem Niveau.- Frank Rautenberg, e-Commerce Manager der Haas & Haas GmbH Bordeaux-Wein-Direkt

Ebenfalls von großer Bedeutung ist die Struktur des Onlineshops. Diese sollte man schon sehr früh im Gründungsprozess planen. Auch wenn man anfangs noch nicht so viele Produkte und Kategorien hat, sollte man bereits vorausschauend die Navigationsstruktur anlegen. Sie sollte logisch und kurz sein. Es gibt zu viele Onlineshops, in denen man keine Struktur in der Navigation erkennen kann. Dies liegt oft daran, dass die Onlineshops gewachsen sind und dabei einfach immer neue Kategorien hinzugefügt wurden. Oft bilden sich daraus doppelte Kategorien und man verwirrt die Kunden. Andere Onlineshops haben eine Unterebene nach der anderen und der Kunde muss sich ewig zum Produkt durchklicken. Daher sollte man wirklich von Anfang an bereits das ‚große Bild‘ vor Augen haben, auch wenn man zunächst mit nur wenigen Produkten startet.

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In diesem Artikel will ich 10 Punkte vorstellen, die man beim Erstellen eines Onlineshops unbedingt beachten sollte. Ich berichte hier teilweise aus Erfahrungen und Beobachtungen anderer Onlineshops. Es gibt aber auch viele Punkte, die ich vor dem Erstellen meines ersten Onlineshops selbst hätte besser machen können. Ich habe aus meinen Fehlern gelernt und hoffe nun, Einigen von euch damit helfen zu können. Sobald ich zeitlich dazu komme, werde ich jeden einzelnen der 10 Punkte aufgreifen und jeweils einen Artikel im Detail dazu schreiben.

Ein besonders für Retailer interessanter Vortrag kam von Jes Scholz. Wer bei „The New Era Of Visual Marketing“  profanes Image-SEO erwartete, lag gründlich falsch.  Jes zeigte in ihrer Session die Evolution der Bildersuche und Googles Versuche, Image Search in eine Produktsuche zu wandeln.

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Als CMO leitet Gordon Burnes Marketing und Geschäftsentwicklung bei Bullhorn. Dazu zählen das Produktmarketing, die Schaffung von Nachfrage, die PR, die Marke Bullhorn, die Kreativabteilung und der Bullhorn Marktplatz. Quer durch die Bereiche Produkte, Marketing, Vertrieb und Geschäftsentwicklung bringt er eine breite Palette von Fähigkeiten und Erfahrungen ein und verhilft dem Unternehmen so zu mehr Wachstum. Zuvor war Gordon bei IBM für das weltweite Marketing der Risikoanalyse-Gruppe zuständig; unter seiner Ägide wurde diese Abteilung zum führenden Dienstleister der Branche. Vor IBM leitete Gordon Marketing und Geschäftsentwicklung von OpenPages, die im Jahr 2010 von IBM aufgekauft wurden. Gordon hat seinen Bachelor of Arts im Fach Anthropologie am Harvard College erworben und hat einen MBA der Columbia University.

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